Chris Applebaum

Chris Applebaum started off as one of the youngest music video directors, being offered a job in Mtv's production team when he was 19 but he rejected that and signed for Satellite films age 21. His name is becoming increasing famous in the music industry after working with  world famous mainstream star Rihanna on her hit single 'umbrella', he has now composed over 100 music videos.

He has worked with artists like Rihanna, Plan B, Mariah Carey, Pussycat Dolls, Paris Hilton, Britney Spears, Natasha Bedingfield. But apart from 'umbrella', the most famous song he has directed is 'Stacy's mum' by Fountains of Wayne.

On the right is a great example of Chris' work, of 'she said' by Plan B. Its a narrative based music video in which he tells the story of how he was accused of a crime that he didn't do simply because the girl didn't understand what love actually is and was a bit crazy. The video is very well worked though, with a lot of mid shots and angle looking up at him at the end which gives him power as he wins the court case, there are also minor things in the video which are quite impressive, for example the clicking and the tapping of pens to the beat of the song itself. In my opinion this is a fantastically worked video by Chris Applebaum. In 'umbrella' by Rihanna, he uses lots of special effects such as water, silver paint etc and props such as an unbrella to represent the song, but the main attraction is all of Rihanna's sexy outfits making her a sexual appeal to the audience, and this works in her favour greatly as its a showcase type of video.

Here is 'stacy's mum' by Fountain of Wayne which is a really famous song, and Chris has done a narrative/showcase type video. In which the mum is portrayed as better looking than the daughter and that's why the boy spends so much time at their house. The mum is shown in many different sexy scenes which catches male attention in audiences who watch the video e.g the massage, when she comes out of the pool, or when she dances on the table in a real sexy outfit.