Performance based music videos

A performance based video is another one of the three main types of music videos, this is where the video features a band/ artist performing either to the camera or to the audience. Usually the rock genre use this type of video for their music videos because they have a high entertaining atmosphere to show off which is much better than one artist on their own.

a Great example of a performance based video is 'banquet' by Bloc Party, although it can be considered as part showcase too. Video shown below

Sophie Muller  is an example of a music director who has used the performance based style with most of her videos. She is a London based music director who has directed a lot of band including Eurythmics, Cheryl Cole, Kings Of Leon and many more. She tends to use a performance style more than any of the others and she usually focuses on the artists or band/s in a dim lighted room to set the atmosphere to ambient.