Tuesday 25 September 2012

Spike Jonze

Spike Jonze has been an American music video director and producer since 1992, also being involved in other forms of media such as film, television and advertisements too. He tends to do his own thing and not stick to the genre of the songs, that's why some of his videos are quite unusual.

Spike uses a narrative theme for his videos with partial intertextual references although he has done some live performance based videos but not many as he's more well known for narrative based music videos. An example of a video involving an intertextual reference is 'weapon of choice' by Fat Boy Slim, where Spike uses the flying scene that refers to the Matrix therefore suggesting to the audience that the ability to fly is his weapon of choice.

Spike works with various artists and genres, he doesn't just stick to one like most directors do and he has worked with the likes of huge mainstream artists like Kanye West and  Ludacris and the well known group from the movie Tenacious D. His first ever video was 'high in high school' by Chainsaw kittens.

Here are some examples of his work:

This is 'Island in the sun' by Weezer, this is a great example of a narrative/ showcase type music video because it shows off the band whilst having a storyline of a wedding in the background. Sam consider aspects of the video to be a spectacle as well as a showcase because it shows off the members of the band's other talents like playing the guitar all drums.






                                                                                                                             
                                                                                 On the left is 'Da funk' by Daft punk, this is a great example of a narrative-based music video. It is about a dog called Charles that wears human clothes, walks like a human and talks and acts like one too in a new city. He buys book entitled to big-city nights which is supposed to be the title of the short film even though its music video about 'Da funk' which is played throughout on the Charles' boombox.

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