Monday 24 September 2012

Sophie Muller

Sophie Muller is an English music video director based in London, she has a certain style in her music videos in which she uses more performance based videos than narrative but she places the artists/ bands in a focused dim lighted room to create a sense of ambience within the video.

Her first video was 'the walk' by Eurythmics as shown below. This video contained the dim lighting which seems to be her signature and this creates an odd sense and scenery for the song.

She has worked with Beyonce, Shakira, Coldplay, The Killers, Kings of Leon, Cheryl Cole, Cher, Maroon 5 etc

So she has a vast range of genres that she works with and some major hit songs too like 'fix you' by Coldplay, 'Deja vu' by Beyonce in which she showcases Beyonce and the video also becomes a spectacle as she shows off her appealing sexy dance moves, 'sex on fire' and 'use somebody' by Kings of Leon, 'This love' by Maroon 5 and 'Mr Brightside' by The Killers.

 To the right is 'fix you' by Coldplay, which is a great live performance/showcased type of video. It begins with Coldplay's lead singer just walking through the Kings Cross area singing the first few verses and choruses until the instrumental section where he starts running into the arena and that's when the live section of the video begins. I think its a really great video because of the amazing atmosphere caused by the crowd at the live performance as they sing the words along with Coldplay is fantastic.

Again this is another great example of Sophie Muller's work as she uses the same showcasing and close ups on the mouth of the lead singer with perfect lip syncing which is impressive then as the song starts to build up, the video cuts to the live performance with the atmosphere of the audience making the video memorable. But throughout the video also has some imagery which reflects the lyrics such as two people in bed, during the 'use somebody' and a man doing pressups during 'im ready now', so there's a bit of a narrative theme in some scenes too as well as the video being classed as a showcase/live performance type video.

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