Ray Kay is a Norwegian music video director, who has a very imaginative mind in terms of creating videos. His videos create his own fantasy land by using a green screen and this enables the audience watching to see a place they have never seen before and this draws them in.
He has worked with Tinchy Stryder, Cheryl Cole, Justin Bieber, Jessie J, LMFAO etc
This is 'Domino' by Jessie J, which is a great example of Ray Kay's work, as Ray likes to create imaginative backgrounds and scenes in his videos and in this particular one there are many great artistic and animated backgrounds whilst showcasing Jessie J in various outfits and costumes. This is a really good music video as the central attention is on Jessie J, which is the intention.
Again this is a very clever music video from Ray Kay called 'Fight for this love' by Cheryl Cole. Its a great video because it's very well worked out with the scenery and background, Cheryl herself is placed in central attention in a sexy soldier costume (as the main costume which reflects the lyrics and title of song 'fight for this love') with other dancers too. So not only is this video a showcase video but a spectacle too as it shows off Cheryl's fantastic dance moves. Also the background is very impressive as it has Cheryl's name written out in big behind her as she sings along with the main lyrics in a really cool format of writing.
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