Jake Nava is an English music video director from Hackney, a place where many English people in the music industry come from. He tends to use a narrative based style for his music videos, in which he sets them in quite a dark scene. In most of his Rnb videos he takes sexy shots of the artists to start off. He also created an dance for Beyonce and two fellow dancers to do in her video 'single ladies( put a video on it)' which is now iconic and also extremely sexy. Especially in this video but others too he has voyeuristic treatment of the female body, but this view is changed in 'girls just want to have fun' by Cyndi Lauper as it shows that girls can be fun without being referred to as sexual objects.
He has worked with Beyonce, Usher, Leona Lewis, Kanye West, Pink, Shakira etc.
But he has directed some world famous songs too such as 'Milkshake' by Kelis, 'Run' by Snow Patrol and 'Someone like you' by Adele etc.
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