Monday 24 September 2012

Marc Klasfeld

Marc Klasfeld is the next music video director that we'll be looking at in my blog. He is an American music director who is also the owner and founder of the company 'Rockhard' which is a music video production company including directors like 'Ray Kay, Sanaa Hamri, Sarah Chatfield, Mikey finnegan, Mark Staubach, Steve Jocz etc.

He tends to create performance based music videos, showing the instruments played and the singers performing although he does make some narrative based videos. He uses quite a few close up shots to create emotion and meaning within the video as you can see expressions on the artists faces and the power in the playing of instruments.

He has done music videos with many big mainstream artists such as Jay-Z, Katy Perry, The script, Far east movement, Michael Jackson and Avril Lavinge etc. He also directed the music video of the  world famous song 'A thousand miles' by Vanessa Carlton, which is of course a highly impressive song although the video is mainly a showcase video, although some consider it as partial narrative because of the line 'making my way down town' and the video shows her playing the moving piano through the town. He directed 'smooth criminal' by Michael Jackson which again is more showcase  and spectacle based as the whole video is of Michael singing, acting and dancing along with other professionals in a well choreographed piece.




Just to the right is 'Girls girls girls' by Jay-Z which is a great example of Klasfeld's work as it is narrative in the way the story line fits with most of  the lyrics but at the same time it shows Jay-Z himself rapping along in order to showcase him to the audience as well.






To the right is a fabulous example of a narrative based music video by Marc, it may be just over eight minutes long but this video tells a whole short story of how a girl goes from unpopular nerd to a cool stunning girl in one friday night in which she impresses the coolest guy at the party but then she wakes up again in the morning unable to remember a single thing. The video starts with a bit of story line and the end involves some cast shots and outtakes as a most real movies do which gives it the short film feel. This video also uses a huge range of bright vibrant colours which makes it easier for those watching and take in.


On the right is another great narrative based music video by Marc Klasfeld which is what he specialises in, although this particular video is showcase based as well as the story keeps cutting to scenes of The Script performing, but this shows the emotion on their main singer's (Danny O'Donughue) face. This video is about a man (Danny O'Donughue) that is waiting for his girlfriend to change her mind about him and if she does he is certain that she will return to this spot in which he has based himself and doesn't move from in the video. This video is very powerful and can actually get the audience to have sympathetic feelings towards Danny.

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