Tuesday 25 September 2012

Chris Cunningham

Chris Cunningham is an English music video director from Reading, He didn’t begin his career as a music video director, in fact he was directing and creating animation and artwork for movies like Judge dredd and Alien. He has also done a number of impressive adverts for Gucci, Playstation, Nissan and Orange. Although he hasn’t done many music videos yet only a couple but his style is quite dark and strange, he uses some scary and disturbing animation and in most videos he uses dim lighting to create a kind of gothic theme for example in ‘Frozen’ by Madonna which he directed.



I have seen that in most videos he tends to use a fair range of shots including establishing, high angle, pull focus, over shoulder shots and he uses a stedicam and 3d and 2d composing elements throughout ‘all is full of love’ by Bjork, which is quite a passionate video about the two human like robots and after reading many comments on youtube, I can see that this particular video made many viewers cry. Even more impressive is that this song came out in 1999 and yet its extremely modern. Chris doesn’t use many colours its always either black or white or a plain colour throughout. In ‘Windowlicker’ by Aphex Twin he cuts to the beat a lot whilst using dance moves to emphasise the beats. This video has a really strange theme to it where the women keep their bodies but their faces turn manly and monster like, actually very scary, but obviously for a song with no actual words I'm sure Chris was aiming for a weird effect. These two videos can be seen on the side, the top is 'windowlicker' by Aphex twin and the bottom one is 'all full of love' by Bjork.

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